Thursday, September 17, 2009

You Must Choose, But Choose Wisely

Decision makers have such a huge responsibility.  Whether or not we are on the property management side or the vendor side, everyday there are decisions to be made. It could be new employees, products, services, events, you name it, there are numerous items on a given business day that need to be addressed.
One of my favorite movies, “Indiana Jones and the Last Crusade” had such an interesting scene towards the end that gave us all something to compare to.  The scenario: What do I base my decisions on?  The Grail Knight in the tomb used that expression, “You must choose, But Choose Wisely”.   We all remember what Walter Donovan did right away.  His superficial reasoning was that the most beautiful chalice had to be the correct vessel.  However he really did not know his history well nor did he do the proper research in order to come to a correct decision.  He just went with what looked best and what seemed to be the easiest choice and we know what happened to him, it kind of got yucky from that point on.  However Indiana Jones knew his history and had studied well which enabled him to ‘choose wisely’.  The action hero once again saves the day.
So what is the application for our industry?  We are confronted daily with 2 paths to take on any given decision.  One appears to be the intriguing and easy choice.  It looks pretty, it has a lot of show, and it glistens with promises and makes you think that if you choose this way it is going to make you a hero, that you will be so highly esteemed for the decision you made.  Where will this path lead?  The other path does not outwardly appear like much.  There is not glitz, no glamour, no outrageous promises, but you have done your research on this path.  You have investigated thoroughly.  You have educated yourself enough to know that even though the glitz is not there, you will not be misled by superficial reasoning.  You will know by your research that this path and decision is the best because you have examined it thoroughly and you want your team to benefit the most.  As the Grail Knight would say, “You have chosen wisely.”
Of course we are not talking about life or death decisions here, but the same principles apply.  Let’s continue to make our industry stand strong because of the professionalism that its foundation is based on.  Don’t get sucked in by a high pitched sales presentation or a resume with pretty borders and big words.  Don’t get caught in the snare of someone who says they will undercut a proposal no matter what, just to get a sale.  Be careful about the events and resident retention concepts you bring to your communities.  Our decisions should not be about short term glamour, but long term prosperity.
I am so interested in hearing from you on some of the challenging decisions you face and what steps you take to make sure you are making the best choice for you and your multifamily company.

Just for fun check out the old Diet Coke Choose Wisely commercial below.
Written by Jonathan Saar-Director of Marketing The Training Factor
For more information on The Training Factor visit our site

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