What are the first images that come to your mind with this opening title? Hold that thought. The drum is one of the most ancient of instruments and still has the ability to make us tap our feet, tap our desk, make us run faster, work out harder, and pretend to dance better. The drum is a fundamental instrument at pep rallies. Can you imagine a pep rally with all flutes? I think you get the image. The drum has the ability to inspire, motivate and pursue whatever goal you aspire to achieve.
At Brainstorming last week, the keynote address was presented by top executives in the multifamily industry. The CEO of Camden Property Trust, Richard Campo, used the expression “keep beating your drum”. His message was to inspire all of us to pursue the ideas we feel will work, investigate options that will benefit our company and keep presenting them to our superiors. He encouraged vendors to provide hard data and infomercials in order to communicate effectively with decision makers.
So what does this all mean? Does it mean our rhythm and beat should be the same as our multifamily company’s beat? Or do we beat our drum with a different tune? Are we ready to stand out as different and present a different tempo because our belief is that we have something better to offer? Are we ready to march to the beat of our own drum? How does your company inspire you to find the new tune?
Written by Jonathan Saar - The Training Factor
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