Content Content Content. What does it take to keep your blog fresh and up to date? The worst thing in the world is to plagiarize. The search spiders do not like this and if you are working on your SEO then this is not the way to go. How hard is it to blog for your multifamily community? That is the million dollar question. I guess it all depends on your perspective. Does your community have a story within itself? When you are walking through your community, what is running through your mind besides the fundamentals of making the day successful from a curb appeal, Fair Housing, leasing perspective? What about the people?
Every resident has a story. Do you know what it is? It will be quite challenging for you to have a social community blog when you have no connection with the people that make your community alive.... with the people who give your community a name.
So now you are approaching 2010 and you want to add a community blog and a Facebook page. You are wondering what the best approach would be, who is going to do it and what kind of content will reach your audience. Your first question should be: How do my residents view me and the staff or our community? Are you viewed only as the rent collectors and the curb appeal enforcers. If you want your outreach efforts to have a name, then you need to reach out to the residents with the names. Who is your Betty the baker, Joe the DJ, Eileen the retail manager, and Bob the county inspector?
If you want your blog and other outreach programs to have a name, reach out to the people who already have one. The rest will take on a life of its own.